Pay Per Click Advertising Earnings

When you sign up to allow PPC ads on your website, you get paid every time one of your website visitors clicks on any ads on your website. Pay per click advertising will bring in plenty of revenue from your website, but it's important to understand the factors that go into how much money a PPC ad campaign will earn you.

Pay Per Click Advertising and Click Fraud

You have set up a carefully planned pay per click advertising campaign with well chosen keywords and a budget that is providing an obvious cost benefit for your online sales. Suddenly, out of the blue it has all fallen apart. Your click troughs' have increased to the roof, your conversion rate has fallen through the floor and your pay to click budget has been spent. It looks as if you might be the victim of one of the recent web scams: click fraud.